Good to Great: The Wright Outlook for 2018

Good to Great: The Wright Outlook for 2018

17 years ago author Jim Collins wrote a book called Good to Great. Regardless of whether you’ve read the book or any of Collins’ theories, most can agree with these three statements:

  1. Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.
  2. Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
  3. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

After reflecting on 2017 and our goals we realized that we did good. We launched a few more products, we added upgrades to our website, and we interacted online more. We checked each box just as we planned, BUT good isn’t enough.

For a business that has been around for 39 years and plans to be around at least 39 more, we want to be great. We are making a choice this year to do far more than check the boxes. We’re going to be GREAT. Here’s how:

Great People

We’re hiring more people this year. People passionate about fitness & service.

Great Technology

We’re adding more effective technology to our workflow & website.

Great Processes

We’re getting faster with production while adding more machines. We're also shipping faster!

Great Customer Service

We're adding more lines of communication, asking more questions, and resolving more problems

Great Products

We’re planning to refine the product line and expand it where it’s needed. We're also going to reduce the number of products with defects. 

Great Partners

We’re partnering with some cool people in the industry and community to help our business in all areas.


See anything missing from this list? Let us know in the comments. 

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